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Alison Jackson is a contemporary artist who shows her work in galleries and museums as well as to a wider audience through the media of mass communication; These have included TV programmes, films, advertising campaigns and books.
Seeing is deceiving (E)
New technology has made images freely available as never before. They dominate our world. We lag behind in understanding what this is doing to us. It has become impossible to differentiate between fantasy and reality and to evaluate its importance.
In the last century film, television and photography bombarded us with images. Now we also have to come to terms with the phone camera and the internet which have opened a new whole new area of fantasy and experience. Anyone can now be a film director, paparazzi, writer, star or publish to the world images that claim a questionable truth and authenticity.
At best, a photograph of a celebrity reproduces something authentic only at the very moment the shutter clicks. Jackson’s work is about simulation. Her images are not a fake. They take the place of the ›real‹ for a moment. The simulations threaten the difference between ›true‹ and ›false‹ between ›real‹ and ›imaginary‹.