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Lita Talarico has spent her entire career in various enterprises involved with art, architecture and design. She has held leadership positions with three notable institutions of higher education whose primary focus are those fields – Cooper Union, Purchase College and the School of Visual Arts. She has played significant administrative and organizational roles in prestigious conferences, the Pritzker Architecture Prize, numerous publishing and competition ventures, and the selection of architects and designers for commissions. In 1997 she co-founded a masters program in design at the School of Visual Arts (SVA) in New York City.

Saturday | 12:00 PM | TYPOhall

This talk – »The New Designer’s Image« by Lita Talarico will visually explore the breadth of international design entrepreneurship over the past decade. It will address how designers have used their fundamental languages – typography, illustration, photography, product semantics, etc. – to fashion their own inventions and then bring them to fruition. Based largely on the contents of the forthcoming book THE DESIGN ENTREPRENEUR, this talk will show how the self- and public image of the NEW designer has met the promise of the digital age.