TYPOBerlin 2008 - Image

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About the person

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Rich

 

Roat

 
 
Portrait Rich Roat
 
Known throughout the world as a prolific type foundry, House Industries has made a considerable impact on the world of design. House Industries fonts scream from billboards, wish happy whatever from tens of thousands of greeting cards, serve as the basis for consumer product logos and add elements of style to a wide range of mainstream media. In their illustrious career, House artists have mastered a large cross-section of design disciplines. Their typography deftly melds cultural, musical and graphic elements. From early forays into distressed digital type to collaborations with acclaimed design heroes such as Ed »Big Daddy« Roth, Ed Benguiat, Richard Neutra, Charles and Ray Eames and Alexander Girard, House Industries’ work transcends graphic conventions and reaches out to a broad audience. What ultimately shines in the House Industries oeuvre is what always conquers mediocrity: a genuine love for their subject matter. Be it hot rods or Swiss Modernism, House continues to provide typographic optimism in this age of the lowest aesthetic common denominator.
 
 
 

Keeping an analog image in a digital age (E)

 
Image is everything. But when everything is digital, nothing stands out. Co-founder Rich Roat will take the TYPO audience on a low-tech walk through the House Industries oevure and show how the 15 year-old company has stubornly stuck to its analog roots through a firestorm of digital distractions.