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About the person

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Portrait Mike Salisbury
The name Mike Salisbury may not appear on the work, but he is the brains and hands behind examples of creativity that have literally become brand icon: Halo, Joe Camel, Michael Jackson's white glove, Rolling Stone, Surfer and Playboy magazines, O’Neil and Gotcha surfwear, Levi’s 501 jeans, Hasbro--the biggest toy company in the world, Volkswagen. Suzuki and Honda.
Mike created for over 300 movies including Aliens, Jurassic Park, Rocky, Romancing The Stone, Raiders of The Lost Ark, Apocalypse Now and Moulin Rouge.
His music industry work includes creating album covers for George Harrison, James Taylor, Randy Newman, Rickie Lee Jones, Ry Cooder, Ike & Tina and Salisbury developed branding identities for Blue Note, RCA, United Artists Records and PolyGram. Mike has a Grammy for album design.

How to create legendary branding (E)

How are brands created? How does their visual image function? Mike Salisbury reports from his many years of experience as a brand designer.